Keeping the Doors Open - Small Business Playbook

Keeping the Doors Open is a PlayBook for Small Business Owners.

The includes:

Introduction
Your Business
Selling
‐ Why people buy
‐ What is your value to customers
Focus on the Customer, not a Competitive Analysis?
Why you might want to consider doing a SWOT Analysis
Why should you do Goal Setting?
Marketing
Direct Marketing
Partnering
Marketing Plan Guide
Why do a Business Plan?
Business Plan Guide
How to cut costs, increase productivity and not loose staff
Resources & Summary

The book is designed for Small Business including retail to succeed - a survival system grounded in reality